Hooked: How to Build Habit-forming Products Learn to create products people can't put down. Nir Eyal writes, consults and teaches on the intersection of psychology, technology and business. He is famous for his bestseller: Hooked: 'How to build habit-forming products'. The Hook is an experience designed to connect the userís problem to your solution. With enough frequency to form a habit. Let's get together in the evening with beer and pizza where Nir will unlock the secrets to the magic of products you canít put down during a Q&A. Closing with exclusive networking opportunities. Mix and mingle with entrepreneurs, high-growth startup founders and powered marketing- and design teams. By joining this campaign you help make it happen!
Bio Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, ďThe Prophet of Habit-Forming Technology.Ē Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nirís writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University.