Contemporary Dutch calligrapher, typographer and designer Niels Meulman gained initial recognition as graffiti artist SHOE.
After an apprenticeship with Dutch graphic design master Anthon Beeke, he advanced rapidly. He ran his own design company, worked as senior art director for BBDO, worked as a creative director for MTV Networks and now freelances in specialized typographic design. His designs form part of the permanent collections of the Stedelijk Museum Amsterdam and MOMA San Francisco. Notable works include a signature shoe design for Umbro and his own silk scarf label ‘Unruly’ – worn by fashionistas and Hip Hop heads alike.
At this launch Shoe and Adam will talk about the book, Calligraffiti and Dutch graphic design. There’ll be a Q&A, book signing and drinks.