Event Report: Patti Smith Book Signing

On Friday, July 6th, 2012, music icon and National Book Award winner Patti Smith graced ABC Amsterdam for one hour to sign books.


What you may not be aware of is that we only got the green light for this signing one week earlier.  We sent out press releases, mailed all kinds of websites and affiliated groups, facebooked it, tweeted it, put up a window display – in other words, we tried very hard, in such a short time, to get the word out that she would be there, so that all her fans would at the very least be aware of this opportunity, and hopefully manage to get themselves over to the store as well!

Happily, a lot of you made it.  People lined up at the front door before Ms. Smith arrived, and the queue stretched all the way around the corner of the store.  We had a few strict rules to abide by, but they did ensure everyone had a chance to get something signed.

Thank you to all of you who came for keeping calm and carrying on, and we hope the encounter with your personal hero was worth it (even if it was ever so brief!).

Even more pictures can be found on our Flickr page.