Bookmaking Redefined: 22 creatives, 14 covers, 1 book, 1 day

During the Amsterdam Urban Innovation Week (15-21 September 2013) organized by PICNIC, 20 people gathered for The Book Fab Lab at the ABC Treehouse in Amsterdam. Their challenge was to create a book in one day, centered on the theme ‘Redefining Growth’. It would be a ‘collection of stories on shifting values’. After a demonstration of the Espresso Book Machine, on which the book would be printed, the enthusiastic participants went to work, guided through the creation process by design expert Joke Mestdagh and journalist Michel Jansen-Dings.

The result of the team’s swift and creative efforts is Redefining Growth, a thoughtful and visually arresting booklet, available with your pick of no less than 14 covers. Click the picture below for a better look at all of them. If you wish to order a copy of the book, click here and specify “Cover # my favorite” in the ‘comment’ section when ordering. Should you forget, no problem, we will use the cover you see with the title in our database.