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Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill.
In this book you'll learn how to get buy-in from others, and discover more about how to:
- Define the goal you want to reach.
- Grab the core of the idea you have.
- Understand who you need to convince to reach your goal.
- Prepare yourself for the pitch.
- Deliver the pitch.
Whether you find pitching a struggle or you just want to brush up on your technique, this book is for you!
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