Many organizations - whether they are big brands, governments, institutions, or startups - struggle to proactively shape their tomorrows, let alone envision new or ground-breaking possibilities.
How to future builds on over a decade of experience translating the approaches of foresight - envisioning possible futures through a structured process - into a flexible, design- and innovation-friendly approach which can be used for forging better futures. Join us for the virtual book launch with authors Scott Smith and Madeline Ashby for an engaging conversation about everyday futuring in a complex world.
About the authors:Scott Smith is a renowned futurist, business writer and adviser who is an expert in strategic foresight and futuring. He has over 25 years of grounded experience in applied strategic foresight and has advised global corporations, government bodies and charities that include UNICEF, ASOS, AXA, Comcast, The International Federation of Red Cross and Red Crescent Societies, The Royal Society (UK), and the Dubai Future Foundation. He has been featured in The Wall Street Journal, MIT Tech Review, WIRED, Quartz and The Atlantic. He currently makes his home in The Hague, where his spare time is devoted to developing several fiction and documentary projects.
Madeline Ashby is a futurist and science fiction writer based in Toronto. She has worked with Intel Labs, the World Health Organization, the Institute for the Future, SciFutures, Nesta, Data & Society, The Atlantic Council, Changeist, and others. She has spoken at SXSW, FutureEverything, MozFest, and other events. Her essays have appeared at BoingBoing, io9, WorldChanging, The Atlantic, MISC Magazine, and FutureNow. Her fiction has appeared in Slate, MIT Technology Review, Clarkesworld, and multiple anthologies. She is a member of the XPRIZE Science Fiction Advisory Council and the AI Policy Futures Group at the ASU Center for Science and the Imagination. She is the author of the
Machine Dynasty novels. Her novel
Company Town was a Canada Reads finalist.
About the moderator:Julian Hanna is currently Assistant Professor of Digital Culture at Tilburg University, The Netherlands. His work focuses on intersections between culture, politics, and technology. He has written extensively about modernism and the avant-garde, with a particular focus on movements, networks, and manifestos. His latest book,
The Manifesto Handbook: 95 Theses on an Incendiary Form, was published by Zero Books in 2020. He co-authors a critical futures blog with the designer James Auger, and is a collaborator on SpeculativeEdu, an educational, project funded by ERASMUS+, the European Union programme for education, training, youth, and sport, with the aim of strengthening speculative design education by collecting and exchanging existing knowledge and experience whilst developing new methods in the field of speculative design.