Please note: this event has already happened!
50 YEARS OF ABC - Join the Party!
April 16, 2022 10:00-18:00
ABC Amsterdam, Spui 12 1012XA
ABC The Hague, Lange Poten 23 2511CM
ABC Leidschendam, Westfield Mall of the Netherlands, Kornoelje 15 2262AX
In 1972, two Americans opened up a bargain bookstore next to Madame Tussaud's in Amsterdam, selling remainder books and magazines from the US. Lynn Buller, a fellow American, joined them that same year - and she never left. She took over the company in 1983 along with her family.
The American Book Center - ABC for short - opened another English-language bookstore in The Hague in 1976, and a third store in the Westfield Mall of the Netherlands in Leidschendam in 2021 .
We want to celebrate 50 years of independent bookselling with booklovers, (ex-)staff and friends!
Join us for the kick-off event on April 16th in one of our stores in Amsterdam, The Hague or in Leidschendam. You can expect:
- 10% discount on all in-stock items (in the stores, not online). Holders of valid discount cards from the ABC will receive a 20% discount.
- a bookish surprise set for every lucky finder of one of our ABC Golden Bookmarks, which will get hidden throughout the stores
- festive atmosphere including small goodies and music: enjoy The Oldtime Stringband playing live in our Amsterdam store, starting from 15:00
- a fun activity for kids in our Amsterdam store