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The Covid-19 pandemic showed us what it meant to be isolated, disconnected and alone. It was a devastating experience to our social species, a slow-moving yet omnipresent, lethal, silent, invisible killer. And it will surely not be our last.
The Handbook for Post-Covid Communication is a simple, practical business handbook for people in today's business world with a story to tell, as we rebuild our world and reimagine our futures in-and-out of our digital spaces. The Handbook is a first-hand narrative nonfiction graphic novel for executives about the rise and response to the virus, the story of a communication experiment during the time of the pandemic and what we learned. How a visu changed our workplaces forever. This story is woven through with a clear, prescriptive, “how to” roadmap offering concrete business advice that is short, memorable, supported by research, richly portrayed with visuals. It is short, less than 200 pages, and teaches, largely, by example.
The Handbook can be read entirely on a smartphone in less time than it takes to hear the results of your latest PCR test as we flatten our curves and crawl out of lockdown, taking up the reins of our “Post-Covid” lives again. Surveying the damage and rebuilding with purpose and intention. It is a human, engaging, powerfully prescriptive “how to” guidebook for corporate communicators, written for this moment in time. As we transition from Pandemic to Panacea, the nature of our communication will need undergo a ground-up transformation. Our challenges will be bigger: our stories more complex, our audiences global and disparate, our economies in need of repair and our people, battered but not beaten, in need of human connection. Entire new industries, services, brands and companies will bloom in this new terrain. High-speed onboarding, new rules and new ideas to explain.
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