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Play, games, fun and gamification � that�s what this issue is about. In our 2014 and beyond issue, both Tessa van Asselt from TrendsActive Utrecht and Joanna Feeley from Trendbible London mentioned the trend toward playing and playfulness. We see it in art, fashion, popculture, even in education and branding - gamification, 3D techniques and even science fiction themes as in Starwars: it seems we can�t get enough of them. In 2015 they�re back in the cinema. So we�ve delved this time into the phenomenon to understand the deeper meaning of playfulness and lightness.
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