Cultish: The Language of Fanaticism

The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power. What makes "cults" so intriguing and frightening?

Yet another successful read for me by this author. Fascinating take on the extent to which language can have an effect on our opinions. Analyzing the persuasive power of language that is charged with association in current times. Providing worthwhile insights on patterns we use for distinguishing the intent within social interactions everyday. Fans of 'Thinking Fast and Thinking Slow' by Daniel Kahneman may enjoy this read as well.