Login to your ABC account
Create a new ABC account
Complete your ABC account
Welcome
Forgot your password?
Password reset link sent…
We've sent an email to email. Please follow the instructions in it to set your new password
Reset your password
New wishlist
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
ReferenceSelected Highlights
ABC Friends