Contrarian Branding: Stand Out by Camouflaging the Competition

Roland van der Vorst

€ 19.99

If not in stock, the expected delivery time for this item will be 2-3 weeks.

Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows how to create brand associations that radically split a competitive field into absolute opposites and how to reconcile these brands in unexpected ways.