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Most screenwriting books tend to focus on story structure, scene writing, navigating the business, and other parts of the craft that come AFTER the initial choice of the central concept for a story.
Multiple Emmy- and Golden Globe-winning writer/producer Erik Bork (HBO’s Band of Brothers) takes a different approach. His experience in the industry and as a screenwriting professor and coach have led him to recognize that it's the selection of the initial idea that is the most important part of the process -- with the most impact on the project's chance of success.
And as Mr. Bork knows from experience, this choice takes a lot more understanding and work to get "right" than it might seem.
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